Craft Beer Service Training
As the Brewer Intended
Michigan Brew Tours
can train your team on proper beer service, sensory training,
and "beer clean" glassware.
​
Just email john@mibrewtours.com
and we'll set up an on-site training session for your team to better serve your customer and your bottom line.
Why train my staff?
-
Craft beer drinkers are more educated than ever before about beer styles and flavors and that means their questions require a more knowledgeable server.
-
Your staff needs to be the go-to expert on the beer menu items you offer.
-
The more informed a server is, the more confident they will be and the more they will sell.
-
A knowledgeable staff member will quickly see how even basic craft beer knowledge can increase their tips.
Pick a Date
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Any time and day of the week is available unless already booked. Please check our Calendar for available dates and times.
Book Your Tasting
Pricing and Reservations:
-
Please call or email for a quote on your tasting event. Tasting prices are based on location, theme, number of guests, special requests, etc.
-
Tastings need to be reserved at least 7 days prior to a requested date.
-
Non-refundable deposit of 50%
of the total is due at the time of
the reservation. -
Balance is due on the date of the event upon our arrival.
Why Train My Staff?
-
Craft beer drinkers are more educated than ever before about beer styles and flavors and that means their questions require a more knowledgeable server.
-
Your staff needs to be the go-to expert on the beer menu items you offer.
-
The more informed a server is, the more confident they will be and the more they will sell.
-
A trained server will soon see how even basic craft beer knowledge can increase their tips.
What We Cover
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Basic beer styles
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Basic beer ingredients
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The concept of taste vs. flavor
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How to talk about beer flavors with customers
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Basic proper draft system maintenance
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Proper beer service for both draft and bottles/cans
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The "Beer Clean" glass rule and how to test for it
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How the proper pour and a little knowledge can result in happier customers and increased profits
Request Training
Pricing and Appointments:
-
Please email for a quote on a craft beer service training session. Training prices are based on location of establishment and number of trainees.
-
Sessions need to be reserved at least 14 days prior to a requested date and are subject to availability.
-
Non-refundable deposit of 50%
of the total is due at the time of
the reservation. -
Balance is due on the date of the training session.